When an A2P 10DLC campaign is rejected, the rejection reason includes a specific code. Use the tables below to understand what each code means and what to correct before resubmitting. A campaign can have more than one rejection reason — address all of them before resubmitting.
Part 1 — Rejection types you CAN fix and resubmit
Opt-In & Consent
Code
What it means
Correction needed
30909
Your Call-to-Action / message flow cannot be verified by reviewers.
Provide complete CTA information and all methods end users use to consent. If behind a login, provide hosted screenshots.
30913
Marketing consent must be collected separately from informational/transactional consent.
Add separate consent for promotional messages. If you only send transactional messages, clarify this in the campaign description.
30917
Multiple opt-in methods selected but not all described.
Update the opt-in workflow description to cover every method listed.
30923
Messaging consent is bundled into mandatory terms or agreements.
Make opt-in a separate, optional action. Consumers must be able to decline messaging and still use your service.
30924
Consent language is missing required disclosures (frequency, opt-out, rates).
Near the opt-in checkbox add all four: message type, frequency, "message and data rates may apply," and STOP instructions.
30925
Opt-in form is missing a checkbox, or the checkbox is pre-selected.
Add an unchecked-by-default checkbox specifically for SMS consent.
30931
Opt-in form mechanics prevent consumers from declining messaging.
Add an explicit skip option or unchecked checkbox. A single button must not grant all permissions including messaging.
30932
Privacy policy indicates opt-in data is shared with third parties for marketing.
Update your privacy policy to state that mobile information will not be shared with third parties for marketing.
30896
Opt-in workflow insufficient, consent missing, or opt-in shared with third parties.
Verify opt-in meets CTIA guidelines and list all opt-in methods. For paper/login forms provide a hosted image link; for websites provide a link that includes a privacy policy and terms of service. Ensure opt-in is not shared with third parties.
30887
Opt-out workflow unclear, missing keywords, or missing an opt-out message.
Update the message flow with the opt-out process, add opt-out keywords, and ensure the opt-out message acknowledges the request, confirms no further messages, and includes your brand name.
30890
HELP reply does not contain a brand name, phone number, or email.
Ensure the HELP message includes a brand name, phone number, or email so customers know who to contact.
Website
Code
What it means
Correction needed
30919
Website lacks sufficient business information or messaging disclosure.
Add company name, description of services, contact information, privacy policy, and mention of your SMS program.
30920
Website is just a form without business context.
Add business context around your form: company name, what your business does, and contact information.
30921
Website requires a login — reviewers cannot access it.
Create a publicly accessible page describing your business and messaging program.
30922
Website does not meet verification requirements (under construction / non-standard URL).
Provide a functioning, standard URL. If pre-launch, note this in the campaign description and provide screenshots.
30891
Invalid URL provided; websites must be functioning.
Verify the website works, or clarify in the description that registration is for a pre-launch website.
30907
Website URL does not match the campaign description or brand.
Confirm the website aligns with both the registered brand and the campaign details.
30908
Compliant privacy policy not provided or not found.
Make the privacy policy accessible and include a direct link within the message flow.
30888
No age gate present on the website or opt-in flow.
Add a robust age gate to your website or opt-in policy.
Business Identity
Code
What it means
Correction needed
30914
Sole proprietor content does not match the registered name.
Align campaign description, sample messages, and website with the sole proprietor name registered.
30915
Registered as sole proprietor but using a corporate name (LLC, Inc.).
Re-register as a standard brand using your EIN and corporate information.
30918
DBA name does not match the legal name on file.
Update brand registration to include your DBA name before resubmitting.
30926
Campaign references multiple companies or brands.
Register a separate campaign for each brand.
30927
Opt-in evidence shows a different company than the one registered.
Ensure opt-in evidence shows the exact company name matching the campaign's brand.
30971
Contact email uses a personal domain instead of a business domain.
Register and use a business email address (e.g., [email protected]).
30972
Contact person is not an authorized representative.
Update the contact to an authorized representative of the registered business.
30881
Brand support email invalid or uses a public domain provider.
Use a valid business-domain support email, not a public provider.
30894
Campaign not associated with the correct brand.
Verify brand information is valid and correctly associated with the campaign.
30903
Brand does not meet Sole Proprietor (EIN) criteria.
Register as a standard brand and choose a standard campaign use case that fits the brand classification.
Campaign Use Case
Code
What it means
Correction needed
30910
Registration fields contain non-English language.
Use English in registration fields; provide English translations of sample messages alongside originals.
30911
Same text copied across fields, or identical sample messages.
Make each field and each sample message unique.
30912
Use case appears to be personal/P2P, not A2P.
Describe the software or platform that triggers the messages and how it serves customers.
30916
Selected lead generation but described lead nurture (or vice versa).
Lead generation = initial outreach to new leads; lead nurture = ongoing engagement with existing leads. Choose the accurate one.
30928
Social influencer / public-figure communications are not valid.
Register as a business entity and frame the campaign around a business use case.
30929
Emergency alert notifications are not permitted via A2P 10DLC.
Not a valid use case. Contact support for alternatives.
30930
Brand has reached the 100-campaign limit.
Deregister unused campaigns to free up capacity.
30886
Campaign description does not explain purpose or match the use case.
Make the campaign description accurate and detailed.
30893
Sample messages missing, unclear, or mismatched to the use case.
Provide realistic sample messages, mark templated fields with brackets (e.g., [First Name]), include your business name in at least one message, and match the use case.
30892
Sample messages include a public URL shortener or non-secure URL.
Remove public shorteners (bit.ly, etc.). Use full, direct HTTPS URLs only.
30889
Embedded phone number selected but not shown in sample messages.
Update sample messages to include the embedded phone number, or correct the selection.
Registration & Brand
Code
What it means
Correction needed
30895
Direct lending/loan campaign missing the direct-lending attribute.
Select direct lending/loan arrangement for the campaign, or correct the description if not lending-related.
30898
Same EIN used for multiple brands.
Register the minimum number of brands per EIN; update brand registration before resubmitting.
30995
Account reached the maximum messaging-service phone number limit.
Contact ResQEngage Tech Support.
Part 2 — Rejection types that CANNOT be resubmitted (forbidden content)
These are forbidden categories and are not eligible for resubmission. They apply to campaign descriptions, sample messages, website content, and any linked URLs.
SHAFT content violations
Code
Category & meaning
30953
SHAFT – Sex: nudity, pornography, or adult content.
30954
SHAFT – Hate: hateful speech, profanity, violent content, or incitement.
30955
SHAFT – Alcohol: alcohol promotions.
30956
SHAFT – Alcohol without a robust 21+ age gate.
30957
SHAFT – Firearms, fireworks, or explosives.
30958
SHAFT – Tobacco or vape products.
Disallowed content
Code
Meaning
30940
Cannabis, CBD, marijuana, or illegal substances.
30941
Prescription drugs or controlled substances.
30942
Loan marketing (payday, auto title, personal loans).
Uses public URL shorteners (bit.ly, tinyurl, etc.).
30964
URLs use HTTP instead of HTTPS.
FAQ
Can I resubmit immediately after fixing? Yes, for eligible codes. Once all listed reasons are addressed, resubmit from the portal. Resubmission may be subject to additional carrier review time.
My campaign has multiple rejection reasons — do I fix all? Yes. All reasons must be resolved or the campaign will likely be rejected again.
My campaign was rejected with an ineligible code — can I appeal? If you believe it was an error, contact ResQEngage Tech Support with the full details of your appeal.