Connect Google ads with CRM
The Google Ads integration allows you to collect leads directly from Google Ads and have them automatically synced with your CRM. With this integration, you can easily capture contact information from potential customers interested in your products or services on Google and quickly follow up with them through your CRM. By automating the lead capture process, you can save time and improve the efficiency of your sales and marketing efforts.
TABLE OF CONTENTS
How to connect Google ads:
Form Field Mapping:
How to test if the connection is successful:
How to connect Google ads:
Step 1: Navigate to Sub-Account View → Settings → Integrations.
Step 2: Click Manage under the Google Ads integration.
You’ll be redirected to the App Description page.
Click Install to proceed.
Step 3: You’ll be prompted to sign in with your Google account through OAuth authorization.
After authentication, select the Google Ads accounts you want to connect for lead syncing.
Step 4: Once connected, all lead forms linked to your selected ad accounts will appear — along with their associated campaign names and status.
Click the Play icon next to a form to map it and activate lead syncing
Step 5: Set up workflows using the trigger “Google Lead Form Submitted” to automate your follow-up actions when a new lead comes in.
Form Field Mapping:
Click on Play/Edit icon for the form you wish to map and sync leads from.
Use the Map Fields button to align your Google ad form fields with CRM fields.
If you want to disable inbound leads from any of the forms, Click on Pause icon.
How to test if the connection is successful:
Step 1: Open Your Campaign
In your Google Ads Manager, navigate to the campaign you want to sync with your CRM.
Step 2: Select the Campaign
From the Campaign List View, click on the campaign name to open its details.
Step 3: Access the Lead Form
Go to the Lead Form section within the campaign and click Edit.
Step 4: Open the Linked Form
You’ll be redirected to the form linked with your campaign.
Click on the form name to open it.
Step 5: Send Test Data
Click Send Data to test the integration.
Note: You may see a warning message — you can safely ignore it for this test.
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