Guide to click tracking in email campaigns

Updated January 22, 20263 min read

This guide would explain the basic of click tracking and how to use it.

TABLE OF CONTENTS

What is Click Tracking?

Click tracking is a feature that provides insights into how recipients interact with the links in your emails. By enabling click tracking, you can:

See which specific links in your emails are being clicked.
Identify which recipients are engaging with your content.
Determine how many times each link is clicked.

Default Behaviour

By default, click tracking is disabled in our system. If you wish to utilize click tracking for your email campaigns, you can enable it manually for each campaign.

Why Do We Need Click Tracking?

Understand Subscriber Engagement: Click tracking helps you understand how your subscribers are engaging with your content. By knowing which links are being clicked, you can gauge interest levels and tailor your content accordingly.
Analyse Link Performance: Click tracking allows you to analyze which links are most popular among your subscribers. This can help you optimize your email layout and content strategy to focus on the most engaging elements.

Where Click Tracking Does Not Work?

Click tracking functionality may not operate under certain conditions. Here are scenarios where click tracking does not function as expected:

1. Disabled Click Performance: If click performance tracking is not enabled during the email send or scheduling process, click tracking data will not be collected.
2. Test Emails: Click tracking does not apply to test emails. For accurate testing of click tracking functionality, it is recommended to send a dummy campaign to selected contacts.
3. Trigger Links: Click tracking is not supported for trigger links in the current version. Trigger links already use redirection and tracking under a centralized system.
4. Non-HTTP/HTTPS URLs: Click tracking only functions for URLs that begin with http:// or https://. Links without these prefixes, such as direct links or those saved in custom values, cannot be tracked.
5. Unsupported Links: Click tracking does not cover clicks on email addresses (mailto:) or anchor links. Ensure all links in your campaign use absolute paths to enable tracking.
6. System-Generated Links: Links such as preview links, unsubscribe links, or affiliate links generated by the system will not be tracked.
7. Syntax Errors or Typos: Links with syntax errors or typos may result in broken links, preventing accurate click tracking. It is advisable to verify all URLs for correctness to ensure effective tracking.
8. Magic Links: For some use cases where the link has the custom values or fields, the link might not work. It is ideal to test it by sending some dummy email campaigns.

How to use it?

Navigate to the Email Marketing section.
Create a new campaign and click on send or schedule.

Enable click tracking before sending.

After sending, access Campaign Statistics by clicking the three dots next to your campaign.
Click on Click Performance to analyze link performance.

The click performance report would have all individual links and overview details.

Click on individual links to view contact-specific click details.

FAQs

Does it work for all campaigns?

No, click tracking does not work for RSS and A/B testing campaigns as now, we are working on it.

Would custom value or trigger links work?

Custom values are supported with click tracking. However, trigger links are not supported yet.

Would campaigns executed through workflows show these metrics?

No, click tracking is not supporting automated campaigns executed through workflows. As of now, this feature is working for use with standard email marketing campaigns only.

Would it work for all campaigns?
No, the current implementation would not show any results in Click Performance tab for those emails sent before 13th June, 2024 or for those email campaigns where you have not enabled the option to track.

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