Google Business Profile - Chat sunset starting Jul 15, 2024

What is happening?

Google has sunset its Google Business Profile - Chat. 

Timeline of events:

• Beginning July 15, 2024, your contacts weren't able to start new chat conversations with your business from Google. Contacts in existing chat conversations could see a notification from Google about the feature phaseout. 

• On July 31, 2024, the chat feature was removed from Google Business Profile. You can no longer receive new chat messages. 

Were my contacts notified about this change?

Beginning July 15, 2024, contacts in existing chat conversations were notified about the feature phaseout. These notifications will be shown in existing chat conversations until July 31, 2024, when GBP chat will no longer be supported.

How does the GBP Sunset impact me?

• If you have ongoing conversations with your customers on GBP Chat, we advised you to seek their contact details so that you may continue conversing with them on phone or any alternate channel post July 31.
• If you currently use 'GMB Messaging' action in your workflows, please note the action would have start ed getting skipped starting from Aug 1. Please edit your workflows to take appropriate alternate actions.
• If your profile currently does not have a phone number or if the number is hidden, we recommend adding one to your Business Profile so customers can continue to contact you directly. Learn more about how to edit your business phone number.