This guide explains the meaning of each metric you’ll see when viewing your Funnel & Website Stats. Use these definitions to understand your performance and improve your marketing.

TABLE OF CONTENTS

• Page Views

• Opt-Ins

• Sales - Orders

• Sales - Rate

• Sales - Quantity

• Sales - Amount

• Average Cart Value

• Earnings/Page Views

• Performance Indicators

Page Views

How many times your funnel pages are visited.

Example: 1 person visits twice → All = 2, Unique = 1.

Opt-Ins

Tracks users who express interest in your offer.

Example: 50 opt-ins from 200 unique views → Rate = 25%

Sales - Orders

Counts purchases in your funnel.

Example: 30 orders placed in a step, 18 of those included product A and 5 included the bump product so Funnel Step Level = 30, Individual Product Level = 18 and Bump Product = 5.

Sales - Rate

Shows conversion from views to purchases.

Example: 20 bump purchases out of 100 orders → Rate = 20%.

Sales - Quantity

Total items sold.

Example: 10 orders with 3 items each → Quantity = 30.

Sales - Amount

Total revenue generated.

Average Cart Value

Average revenue per order.

Example: $1000 in sales from 20 orders → Average Cart Value = $50.

Earnings/Page Views

Revenue per page view.

Example: $5000 sales with 5000 page views → $1 per view.

Performance Indicators

What to Aim For?

1. Growing unique visitors and opt-ins.
   
   
2. Healthy and stable conversion rates.
   
   
3. Strong average cart value and high revenue per view.
   
   

Performance Warning Signs

1. Declining or consistently low unique traffic.
   
   
2. Low opt-in or sales conversion rates.
   
   
3. Small average order values or poor upsell performance.