Different elements in email builder

Updated January 22, 20263 min read

Gain complete control over how you design and customize emails with drag-and-drop Elements in the Email Builder. From text and buttons to images, videos, and countdown timers, elements let you craft visually engaging and functional emails without coding.

TABLE OF CONTENTS

What are elements?

Elements are pre-built content components that allow you to easily customize your email layout and content without writing any code. Each element serves a specific purpose, such as adding text, images, social links, or dynamic content.

List of Elements and Their Uses

Element	Description	Common Use Cases
Text	Add written content to your email. You can style it with fonts, colours, and alignment.	Add headers, descriptions, CTAs, or body content.
Image	Insert images or banners to make emails visually appealing.	Showcase products, logos, or announcements.
Button	Add clickable call-to-action (CTA) buttons.	Encourage actions like Book Now, Shop Now, or Learn More.
Logo	Insert your brand logo.	Reinforce brand identity at the top or bottom of emails.
Divider	Create visual separation between sections.	Improve readability and structure.
Social	Add social media icons linked to your profiles.	Drive users to your social channels.
Footer	Add contact info, unsubscribe links, or legal disclaimers.	Provide mandatory compliance information.
Code	Insert custom HTML or snippets.	Add tracking pixels, dynamic content, or custom designs.
Video	Embed a YouTube or Vimeo video preview with a play button.	Share tutorials, announcements, or testimonials.
Shopping Cart	Show items from a connected e-commerce store.	Display products customers left in their cart.
RSS Header / RSS Items	Automatically display latest posts from an RSS feed.	Great for newsletters or blog updates.
FAQ	Add collapsible question-answer sections.	Share help content or address common queries.
Products	Display product listings with images, prices, and buy buttons.	Showcase featured or new arrivals.
Image Slider	Create a carousel of multiple images.	Highlight multiple products or events.
Preview URL	Add a link preview box showing a website snippet.	Promote blog posts or external content.
Countdown Timer	Add a live timer to create urgency.	Perfect for limited-time offers or events.
Spacer	Add blank space between elements.	Fine-tune email layout spacing.
Review Link	Insert a link asking recipients for feedback or reviews.	Collect testimonials or satisfaction data.
Forms	Embed a form directly in the email (if supported by client).	Capture user input like survey answers or registrations.

How to Add an Element

Step 1: Navigate to Email

From the dashboard, select Marketing in the left-side navigation bar
Click Emails in the top navigation ribbon

Step 2: Create a New email

Select the starting type for creation of new email.

Step 3: Add elements

From the Elements tab, drag and drop the desired element into your email canvas.
Click on the element to customise its content, style, and settings.

Frequently Asked Questions

Q: Can I rearrange elements after adding them?

Yes, you can drag and drop elements anywhere in your email layout.

Q: Are all elements responsive on mobile?

Yes, all elements are responsive by default, you can preview and adjust mobile spacing or alignment under the Mobile View tab.

Q: What’s the difference between “Text” and “Code” elements?
The Text element lets you add and format content visually, while the Code element allows you to insert custom HTML for advanced designs or integrations.

Q: What’s the difference between “Spacer” and “Divider”?

A Spacer adds empty vertical space, while a Divider adds a visible line between sections for visual separation.

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